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How We Found $40K Overnight...(Legally!) ūüíį

by Michael Koh



We had a dream prototype, but no money left. We needed $10,000 to manufacture our first batch of Tree To Tub products.


No banks would lend us the money, but both Brian and I have lots of friends that love us and would do anything to support our dreams!


We decided to launch a Kickstarter fundraiser campaign, where our friends could pre-order our products and receive them once they are produced!


On our launch day, we hit our goal of $10,000 in just 10 hours! This was all because of our loving friends and family! Because of the unique soapberry, the campaign quickly went viral all over the internet.

At the end, we raised $41,000, with the support of 800 backers! Thanks to them, we are able to share the beautiful soapberry with the world! You might be wondering why we had a different name on our Kickstarter campaign, you can read our previous post From 'Soapberri' to 'Tree to Tub', Why?


The first thing we did as soon as the campaign was over, was book a flight to visit home town in Taiwan where soapberry originates.


tree to tub


Meet Mr. Chang, for generations his family had been harvesting the soapberries, however, since fewer and fewer people use soapberries to bathe now, he gave up on the tradition. He was very excited about helping us!


The Story Behind Our New Products


We wanted to extend our philosophy and go beyond just bath soaps, so we initiated an Indiegogo campaign to make face wash and lotion.


After having moved to America, it became very difficult for me to get soapberries. I tried every single face wash in the market, but they all made my face either dry and flaky, or burning red. Because of that, I had completely given up, and I hadn’t washed my face with soap for 10 years.


Making the best face wash had always been my dream. I wanted to create the gentlest cleanser in the world. And we did it!


After about 80+ different tests, my perfectionist nature finally felt satisfied with our creation‚ÄĒa combination of pure soapberry juice, aloe juice, a√ßa√≠ berries, and chamomile.


tree to tub


To test it out, I personally washed my face with it 20 times in a row on my sensitive skin ‚ÄĒ zero drying or irritation! This face wash not only kept my face calm, but made it even softer and smoother after using it.


Weeks after using our face wash, it was very noticeable that my skin had gotten stronger (the soapberry protects the lipid layer).


My skin is not only sensitive, but it’s also very dry. So a good lotion after a soapberry wash is very essential for me. After using most of the moisturizers out there, my skin would turn red as soon as I put them on my skin. The rest of them are either too greasy or not moisturizing enough. 


That’s why we chose to create our own! The perfect lotion made with shea butter, aloe vera, and cocoa butter. It absorbs quickly, soothes your skin, locks in moisture for the whole day, and makes your skin smooth and soft.


tree to tub


Tree to Tub continues to grow by the help of those who also see the potential of the Soapberry like we do! In 2016 we had the opportunity to pitch our idea to investors at in Puerto Rico!


Watch our video pitch here:



I’m honestly proud of our creations, and can’t wait to let everyone try them! What other products would you like to see us make? Let us know in the comments below!


Shop our Body Care and Hair Care made from Soapberries! Join our tribe and help us build a better world! 

Ultra Gentle Body Wash for Very Sensitive Skin - Unscented
Deep Hydrating Body Wash for Dry, Sensitive Skin - Lavender
Refreshing Body Wash for Sensitive, Oily Skin - Peppermint



Just tried your shampoo, body wash and lotion. ABSOLUTELY LOVE them! But I think the shampoo makes my scalp itch. But not sure if it is caused by the leave in conditioner I use. I have extremely dry and frizzy curly hair. I have eczema and psoriasis of the scalp and many products cause horrible itching and burning. Maybe y’all could try out a leave-in conditioner. Regular rinse off conditioner doesn’t work on my hair very well. Thank you for your products!! I feel they are a God sent blessing!!

Angela Braxton

Hey guys, great stuff! I have the same issues with sensitive skin and as a result I make a lot of my own stuff. Do not have facial cleansers or hair care so I am hoping my recent purchases with the you all help fill the void! If you venture out I would suggest lip balm. When I visit my family in Virginia Beach over winter my lips instantly shrivel and crack so bad. I found a natural lip balm with coconut that has been helping this year. I haven’t made any yet but was thinking maybe some shea, coconut, soapberry extract and aloe and beeswax? Try it, I mix all that but do not have access to soapberries lol. I make some lotion stick combinations as well and came up with a natural muscle balm. Let me know and maybe we can corroborate on ingredients :) The soapberry extract could be a nice addition. Keep it up!
Kelly Sisley

Kelly Sisley

All my kids have some form of eczema on their faces and bodies. Any chance you can develop a kids line of products such as lotion, bath gel and sunscreen? Thanks very much!

Nicole ku

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